1. Every day, wherever you go, you find
advertisements on the streets, in shops or malls that are advertising for a
certain product. You feel like these advertisement are chasing you wherever you
go, it gets really weird when you start paying attention to it. To notice it
even further, try searching about a product you want to buy on the web and just
keep on surfing, then just close everything and take a break. You would be
surprised when you open the web again and start looking for totally different
topic, you would see all these advertisements on the side of the page about the
product you were reading about a couple of hours ago, what a coincidence. No
matter where you go, you have to see an advertisement, you can run away from
them but you can’t hide. Although we could face a thousand advertisements in a day they still
have ways to attract your attention by using famous people in their
advertisement, an attractive way to describe their product and the slogans that
catches your attention.
3. System specifications is one of the things
that gamers first look at, the processor, RAM, video card and storage, here the
CEO claims that when you start looking at the other gaming laptops you’d always
find something missing, however, in order to make a phenomenal laptop, you have
to start all over again. Basically, when you hear these words, you know that
the system is a combination of all the missing things in the other gaming
laptops and even developed to be better, so this machine is not just any ordinary
machine. Aside from all the description of the system, you will realize that
most of the colors that keep showing in the video is green and a black
background, staring at this colors, green always refers to relaxation, offers a
sense of renewal, self-control and harmony. Meanwhile, the color black refers
more to power and control, to make it even easier, gamers most of the time sit
in dark rooms and start playing, and the color green makes you enjoy even more
because that is the color of the keyboard, and the color green in the dark is
usually pleasant to look at, because it doesn’t disturb your eye and you can
easily see the letters on the keyboard, moreover, you can relate that with the
night vision goggles, you see when there is no light and the color used in the goggles
is green.
4. This advertisements is definitely aiming
at specific type of audience, and this divides into two parts, the first part
are the gamers meanwhile the second part are office workers or anybody who
uses laptops a lot to publish designs or any other work that relies more on
computer work. Gamers would love this type of laptop, a very strong system that
you can carry anywhere you go, it’s thin and light that easily fits in your
bag, you can play at any time. It wasn’t just built for gaming, but also to
start on your project and no matter how much space the program takes, the Razer
Blade has a capability to run almost anything, what makes this interesting is
one of the slogans that was used on the Razer Blade which is designed for play
engineered for work. This slogan simply shows you that the Razer Blade has no
limits, it is designed to be played on and nevertheless it is engineered to
work on, and the word engineer is not a simple word, in fact, it is more of a
precise calculations and everything is adjusted to be at its best shape, just
like any construction engineer job.
5. Razer zone used a lot of slogans in their advertisements, in fact, every new laptop that comes up should have some slogan that attracts attention to it. However, for this advertisement the slogan used was the beauty is now the beast. Usually, in movies or games the monster or the beast are most of the time looks bad and scary, but, here Razer has totally changed the meaning. Looking at the Razer logo, which is like a ninja blade that has three snakes coming out of it, you can say it is a beast because of its weird looks, however, here the slogan changes the opinions about the logo, with all these power and the features this new laptop has it added beauty to this beast. The reason Razer uses this type of slogans and logos is because it is more related with games, and most of the games has this similar purpose, they give you a knight and you have to fight the beast. |
2. The advertisement I chose is a video clip
that is advertising about a gaming laptop known as the Razer Blade. This
advertisement was enough to convince me buying this laptop, and it is not cheap
at all, in fact, it is one of the most expensive gaming laptops you could find.
The advertisement could be meaning less to those who are not gamers or doesn’t
have any idea about system specifications, however, once you have a general
idea about it you would realize that this system is amazing. Starting the video
with the CEO of Razer zone as he speaks about the new Razer Blade laptop,
usually CEO’s don’t show themselves on advertisement, however, people start
paying more attention when they notice that a big person speaks about a certain
product, this gives the product an additional lights to it. Never the less, in
other advertisement about the Razer laptop Razer takes the opinions of other
CEO’s who have published games around the world, and this also a way to show
that this product is not just used by gamers, but also those who make games.
6. I don’t really see any more addition so
that this advertisement could be more attractive. But, I would say the
advertisement could actually made better if they didn’t just speak about how
this laptop perform during gameplays, and if they included how this powerful
laptop could actually be used in other purposes like designing programs or even
using it in music studios, because these places and many others run programs
that require such powerful laptop. In fact, this way Razer zone would not just
attract gamers but also other people who could use strong laptop like this, and
later the day they could take a break from what they do and start playing
games.
7. This advertisement can affect gamers in a way were gamers will start buying more games and start playing for longer hours, which is totally not healthy. Aside from health, most of the gamers could actually be students in universities or high school, and playing for long hours could actually make them waste their time and could affect their academic progress. I can’t relate that a lot to myself because my parents allowed me to play on weekends only, but I still felt that I wanted to play more in the weekends because you really have fun and you don’t feel the time passing which made me spend a lot of time in front the television playing. 8. To sum it up, Sometimes ads that are related to videogames could be bad, because they could make their product bigger than it is, and the consumer would blame himself for buying this product later the day, aside from the Razer Blade, I believe that the advertisement was totally telling the truth about the system features and what it is capable of. However, these advertisements that are related to video games could be very powerful and attractive, that even makes the gamer confused on which console to buy or which one is the best, and that is meant to happen because these advertisements are not just made to attract the gamers but also to challenge other video game companies. |